With every bite, the babies make him the centre of their attention and soon shake some moves that leaves the doctor gaping. On YouTube where it has been overwhelmingly viewed in the last few days, the campaign currently has more than a million views and is among the top viewed videos in its category.Ī tired doctor sneaks a quick KitKat break in between his rounds at the baby crèche packed with some cute babies. The launch is being led by an exclusive YouTube preview for KitKat's fans, the brand ensures that the virality of the campaign is sustained where it's most appreciated - digital "break zones". The TV campaign is supported by an integrated digital campaign. As with the previous 'Squirrels' campaign, the cornerstones of this campaign have been - Creative. Keeping in line with KitKat's larger-than-life tone, the TVC reinforces the promise of an entertaining break with an extra dose of 'cute'. KitKat has rolled out its new TVC with its 'Dancing babies' campaign.
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